GREEN&BLACKS 'Wildly, Deliciously, Organic'

I don’t do a lot of packshot work these days, but when TBA asked me to jump on this project directed by Kim Gehrig, I couldn’t resist. One of those moments where you’re like, Boom — how can I not be a part of this?!

Originally, all the pack shots were done in-camera, but after some late changes to the packaging design, TBA asked me to recreate all five from scratch in CGI.

I started by meticulously matching the materials, then took it a step further — making it look even sexier than the real thing. That’s what you call hyper-realism, right? For the animation, I built a bespoke camera rig to craft some confident, punchy moves. I had a blast digging into the finer details: making sure the textures were spot-on, matching the original lighting setup, and leaning into some macro photography for that final, polished look.

Agency: VCCP
Production Company: Somesuch
Director: Kim Gehrig
Post-Production: Time Based Arts